How Real Is Your Food?

Scan any grocery product โ€” or snap a photo of your meal โ€” to uncover ultra-processed ingredients, hidden additives, and artificial chemicals. Get a realness score, nutrition facts, personalized health insights, and AI-powered healthier alternatives.

Free to start. No credit card required.

How it works

1. Share a product

Paste a URL, scan a barcode, snap a photo of a product โ€” or even take a picture of your meal on the plate.

2. AI analyzes ingredients

We extract and research each ingredient using AI and food databases to understand what's really in it.

3. Get your score

See a realness score from 0-100, nutrition facts, ingredient breakdown, personalized health insights, and healthier alternatives.

The Realness Scale

Our scoring system helps you quickly understand how processed a food product is, from whole foods to ultra-processed.

80

Real Food

80-100

Whole, unprocessed ingredients you could find in nature or make at home.

Examples: Fresh fruits, vegetables, nuts, eggs, plain meats

60

Mostly Real

60-79

Minimally processed with a few added ingredients for preservation or taste.

Examples: Yogurt with fruit, whole grain bread, nut butters

40

Mixed

40-59

A blend of real ingredients with some processed additives.

Examples: Granola bars, pasta sauce, frozen meals

20

Highly Processed

20-39

Multiple artificial ingredients, preservatives, and additives.

Examples: Flavored chips, instant noodles, processed cheese

0

Ultra-Processed

0-19

Industrial formulations with little to no whole food ingredients.

Examples: Soft drinks, candy, many fast food items

Make Informed Choices

Get detailed insights about every ingredient in your food.

Meal Photo AnalysisNew

Snap a photo of your meal and get an instant breakdown โ€” dish identification, estimated ingredients, cooking methods, and nutrition.

Personalized for YouNew

Set up your health profile โ€” allergies, conditions, dietary preferences โ€” and get tailored warnings and recommendations on every product.

Nutrition FactsNew

See an FDA-style nutrition panel with calories, macros, vitamins, and minerals โ€” sourced from labels or AI-estimated.

Ingredient Breakdown

See every ingredient categorized and explained, from whole foods to artificial additives.

Healthier Alternatives

Get AI-powered recommendations for healthier products you can actually buy at real stores.

Health Warnings

Get alerts about potential allergens, controversial additives, and ingredients to watch.

Multiple Input Methods

Paste a URL, scan a barcode, take a photo, or upload screenshots โ€” analyze products however works best for you.

Track Your History

Keep a record of products you've analyzed to make better shopping decisions over time.

Ready to know what's in your food?

Start with 5 free credits โ€” no expiration. Buy more anytime.

Get Started Free